Preparing a winning business plan is crucial to help ensure the success of your business. A well researched and carefully structured business plan is the single most important component in the development and continuation of any venture. It is a detailed map that shows where you’re going and allows you to identify potential problems long before they arrive. With poor planning being the major cause of business failure, this book could literally save your business and your livelihood!

Whether you run an established business or are contemplating a new start-up venture, a business plan will convey your company’s plans and illustrate how they can be achieved. You need it to measure performance, monitor progress, make future plans and raise additional finance.

This fourth edition has been thoroughly revised to provide you with up-to-date information and contact addresses should you need further advice. It is hoped that this book will help you on your way, though it must not be considered a substitute for taking detailed professional advice.