Preparing a Winning Business Plan

How to write business plans

About this Site

Welcome to the online version of "Preparing a Winning Business Plan". On this site, you can read the full text of "Preparing a Winning Business Plan". This book provides a guide to writing a business plan, why you need one and how it should relate to your business idea, objectives and projected growth. A vital book for anybody planning to start a business You can also sign up for our newsletter, or download the PDF version of the ebook from the online store.

About the Author

Matthew Record is a business consultant specialising in the preparation of business plans for a wide variety of clients.

Chapter List

Preface
Writing A Business Plan Understanding The Need For A Business Plan; Assessing Yourself; Choosing Your Business; Gathering Your Information; Compiling Your Business Plan; Designing Your Plan; Simplifying Your Plan; Editing Your Plan; Checklist; Case Studies;
Your Business Idea Planning Your Legal Entity; Choosing Your Trading Name; Defining The Nature Of Your Business; Describing Your Products Or Services; Protecting Your Business Idea; Defining Your Business Objectives; Compiling Your Mission Statement; Describing Your Location
Defining Your Market Why Use Marketing?; Researching Your Clients; Segmenting Your Market; Compiling Your Market Research; Designing Your Questionnaire; Analysing Your Competition; Analysing Your Product Life; Setting Your Selling Price; Checklist; Case Studies; Action Points;
Compiling Your Marketing Plan Making A Swot Analysis; Balancing Your Marketing Mix; Defining Your Marketing Objectives; Promoting And Advertising Your Business; Monitoring The Response; Checklist; Case Studies; Action Points;
Your Operational Plan Choosing Your Channels Of Distribution; Finding The Right Premises; Meeting Safety And Quality Standards; Obtaining Stock And Materials; Controlling Your Level Of Quality; Employing Your Key Personnel; Organising Your Book-Keeping; Insuring Yourself And Yo
Your Sales Forecast Projecting Your Sales; Compiling Your Profit And Loss Forecast; Drafting Your Cashflow Forecast; Vat Payable; Understanding Your Balance Sheet; Producing Your Balance Sheet; Breaking Even; Checklist; Case Studies; Action Points;
Your Financial Analysis Specifying Your Financial Needs; Planning Your Borrowing; Understanding The Various Types Of Finance; Timing Your Finance; Assessing Other Sources Of Finance; Raising Your Finance; Checklist; Case Studies; Action Points;
Adding Your Appendices What To Include In Your Appendices; Positioning Your Appendices; Presenting Your Appendices; Compiling Your Appendices; Numbering Your Appendices; Checklist; Case Studies; Action Points;
Presenting Your Plan Composing Your Introductory Letter; Submitting Your Plan; Explaining Your Business; Making A Winning Proposal; Shopping Around; Checklist; Case Studies; Action Points;
Running Your Business To Plan Monitoring Your Business; Using Your Business Plan; Managing Your Cashflow; Keeping Business Accounts; Checklist; Case Studies; Action Points;